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Wesgro helping boost the economy of the Western Cape

Wesgro did smart marketing to make Cape Town known for its niches

More than R10.73 billion was injected into the Western Cape economy in the 2018/2019 financial year, with the help of Wesgro, the tourism, trade and investment promotion agency for Cape Town and the province.

Wesgro announced the investment figure on Tuesday, at an annual review of its performance.

Chief executive Tim Harris said when reflecting on the 2018/2019 financial year and the work of Wesgro during this challenging period collaboration was important. Their ability to work together in finding solutions, across different levels of the government, and between the government and the private sector.

Harris highlighted that it was not easy but was it essential in overcoming the complex hurdles that face the economy.

In addition to the investment, the agency had assisted in the creation of close to 4000 jobs in the province.

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Harris said growing tourism, food and wine farms and a rich heritage are Cape Town’s niches, and Wesgro did smart marketing to make Cape Town known for these niches.

Finance and Economic Opportunities MEC David Maynier said they had worked harder than any other province, to create an enabling environment for the private sector and for the markets to drive economic growth and job-creation, and to back business in the Western Cape.

Maynier added that Wesgro play an important role in this effort by attracting direct investment, by growing exports, by marketing destinations, and by boosting air access to the Western Cape.

Mayoral committee member for economic opportunities and asset management James Vos said the agency’s hard work had once again delivered a positive economic impact and supported the facilitation, and creation of jobs.

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He highlighted that the priority of the City is to generate and maintain the right conditions to attract investment, grow the economy and create jobs.

Vos added that a key component to achieve this is the collaboration between the City and its strategic business partners, and I look forward to seeing more bang for the City’s buck in the 2019/2020 financial year.

More: The South African

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