Over 110 donut fans camped overnight to be among the first to set foot in Cape Town’s first Krispy Kreme in the V&A Waterfront – by 9am on Tuesday, they’d sold 10,000.
Krispy Kreme is an American chain that has been around since the 1930’s, with its first South African store opening in Rosebank, Johannesburg, in 2015. The Cape Town store is the 17th in South Africa.
To drive it’s Cape Town launch, Krispy Kreme lured Capetonians with a sweet tooth to pre-register to be amongst the first to buy from the V&A Waterfront store. Those who made it early enough stood a chance to win a year’s supply of donuts from Krispy Kreme.
The hot light has officially been switched on for our Cape Town store. Thank you to our campers who buzzed with excitement since yesterday afternoon, to @Kfmza for the live broadcast, to the presence of the U.S. Consul General when we officially cut the bow. pic.twitter.com/AiVinkCuhp
— Krispy Kreme ZA (@KrispyKreme_ZA) September 10, 2019
Business Insider SA reported on Tuesday that around 110 people camped outside the store just to be amongst the first to pay patronage to the store.
Prizes for those at the head of the queue included a dozen Original Glazed donuts every week for a year; that’s 624 pastries for the first person to rock up. Second in line won 6 months’ worth, and third in line 3 months’ worth.
More: Business Insider SA