A BMW dealership in Cape Town came under fire from the Economic Freedom Fighters (EFF), following a news report of an advertisement to fill a vacancy, preferably by a white man or woman.
EFF supporters held a protest outside the BMW SMG dealership in Century City on Friday 11, September calling for an end to racism.
“We have come here to BMW SMG about a racist advert that was placed by the branch in Cape Town and we are pushing the agenda of transforming our society in addressing issues,” said EFF member Yusuf Joseph during the protest.
The EFF has since called for the matter to be investigated by BMW South Africa and the Department of Trade and Industry.
Dealer principal Ryan Rheeder told News 24 that the information circulating in the public domain was incorrect.
“We are an innocent party here, we are not racist,” he said.
According to Rheeder the company’s marketing manager had resigned and emigrated resulting in an external recruitment agency’s attempt to fill the post.
Adding that if there were to be any protests they should be targeted against the recruitment company, Julian Schlemmer and Associates.
The Sean McCarthy Group (SMG) said it intends to pursue legal action against the recruitment company.
The group will also meet with the EFF this week to discuss the matter.
Last week, countrywide protests led by the EFF, led to the shutdown of Clicks stores.
This after a TRESemmé advertisement on the Clicks website labeled black and ethnic hair as “dry and damaged.”